Scrolling through my Linked in connections recently, I was really surprised at the lack of compelling Linked in headlines that I saw.
I’m referring to the short space of text that appears directly underneath your name on your profile, or next to your name in a list of connections…
When your prospective or current connections are checking you out on Linked in, your headline info is what they’ll use to decide if they are…
… intrigued enough to click through to view your profile
… interested enough to send you a connection request
… or, whether they’ll just scroll past.
So, take two minutes today to review your Linked in headline to double-check:
#1: You’ve included the CORE BENEFIT of working with you – remember, what’s in it for THEM?
Nobody cares if you’re the owner of xx business. They only want to know what you can do for them!
#2: The headline FITS the space – so important words aren’t lost because the text runs off the screen.
Check your headline on desktop and mobile to make sure it works for both.
#3: The BENEFITS are CLEAR to EVERYONE.
Don’t use ANY jargon (or abbreviations) that may or may not be understood by the average Linkedin user.
Then, you can be confident that your ‘front page‘ headline is the one you want your prospective or current connections, clients, and referrers to see.
You’ve got a maximum of 120 characters for your Linkedin headline – use them wisely. 🙂
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