“Is it ok to share a win for the biggest one-off sale I’ve ever done?” That was the post in my group that greeted me yesterday from one of my clients. Claire is a personal stylist, helping her clients to transform their confidence through their style. A week ago, she received an inquiry from a […]
In 2014, I spoke at an event in London called the “Small Business Success Summit”, in front of an audience of about 350 people. One day, about 3 weeks after I had started promoting the event, the organiser Skype-d me… “How are you selling SO MANY tickets? What am I missing?” “I’ve sent a couple […]
It’s not often I read a business book that having read only 30 pages, I have to put the book down and get cracking with implementing what I’ve learned. This past weekend I discovered a new book that fitted this bill. It’s called “Ca$hvertising: How to Use More than 100 Secrets of Ad-agency Psychology to […]
During a Xmas break at Butlins, it was interesting to note how many people were happy to book their next Butlins holiday whilst still on their existing break. How can you apply the principles that Butlins use to generate additional sales from your existing clients?