by Veronica Pullen | Nov 17, 2020 | Alignment, Business, Business Tip, Campaign, Category of One, Copywriting, Copywriting Tip, Customer Relationships, Flow, Mile Deep Marketing, Overwhelm, Planning, Product Creation, Social Media
When your offer includes a pay in full option AND an instalment plan, quote the INSTALMENTS FIRST. E.g.: 4x monthly instalments of £25 Or, pay £75 today and save. Firstly, it’s about how these options FEEL: When you state the pay in full price FIRST: … the...
by Veronica | Jul 15, 2014 | #30DaysToSocialExpert, Business, Content Creation, Facebook, Marketing, Product Creation
Today it’s the final video in the 3-part series, but if you missed video 2 where I blew the “big list belief” wide open, you can watch that here The 3rd reason why coaches, trainers, consultants and business experts believe they’re not reaching their...
by Veronica | Mar 6, 2014 | Business, Customer Relationships, Social Media
Watching an episode of Dragons Den, I was enthralled by Peter Jones’ negotiation style in the last deal. The guy who was pitching was doing his best to negotiate Peter down from 40% to 30% upfront, but Peter wasn’t budging. You see, Peter KNEW with certainty that what...
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