by Veronica Pullen | Sep 23, 2015 | Content Creation, Copywriting
How are you with knowing the difference between the features and benefits of your products or services? In simple terms… Features are ‘nuts and bolts’ of your product or service – or the ‘how’ if you like. Benefits are the answer to the “what’s in it for me?”...
by Veronica Pullen | Sep 11, 2015 | Customer Relationships, Marketing, Social Media
As I write this, across the UK, people are debating the rights and wrongs of Charlotte Proudman, the City Lawyer who called out Alexander Carter-Silk, a Senior Partner from another firm, for sending her a message on LinkedIn passing comment on her “striking profile...
by Veronica | Oct 15, 2014 | Business, Email Marketing, Marketing, News, Social Media
The new social networking site Ello is certainly causing a stir online right now. It seems that many are jumping onto the site’s manifesto, which states that the platform will be advert free. So essentially Ello has been created as the antithesis to Facebook, where...
by Veronica | Sep 29, 2014 | Business, Marketing
Last weekend we exhibited at the Entrepreneurs Convention in Birmingham. It’s the first time I’ve exhibited at such a large event (1,400 registered attendees), and so a lot of the planning was guess work. But, it was an amazing learning opportunity, so in this blog...
by Veronica | Jul 10, 2014 | #30DaysToSocialExpert, Facebook, Marketing, Twitter
Last week I surveyed a bunch of coaches, trainers, consultants and business experts to find the top 3 reasons why they feel they aren’t achieving the success they desire. So, firstly, if you responded to my survey, I want to say a BIG thank you – your answers have...
Connect on Social Media