Build a Highly-Engaged Facebook Group, Create (Mile) Deep Connection with Your Group Members & Convert Their Attention into Sales!
Perhaps you have a Facebook group that has become a ghost town, or you want to start your own Facebook group and bring your ideal clients into your own space?
Maybe you've hosted a free online challenge in your group previously, but came away secretly resenting that you gave them alllll your value and time, but when you asked them to buy, the silence was deafening?
Getting engagement on Facebook needs your posts to be seen AND stand out. Problem is, demand for space in the Facebook newsfeed is EXCEEDING capacity!
The algorithm is reducing how many newsfeeds your posts appear in, engagement on the posts that do get seen is decreasing, and standing out from the noisy crowd is becoming more and more difficult.
But... it does not have to be bad news for you!
Intimacy and relevancy is the key to becoming front of mind with your ideal clients and making a good income online.
Many people are choosing to filter out the vast majority of noise and focus their attention on a few, selected experts, with whom they have a connection and get value from.
And when I look down the list of the handful of experts I pay the most attention to on Facebook –
… the people I have set up to ‘see first’ so their motivating words are the first thing I seewhen I open Facebook each day
… for whom I have allowed to be omnipresent to me
… and whom I have spent the most money with
They have ALL hosted a free online challenge - a transformation/results focused experience that I signed up for!
It's been said that online challenges are "the future of lead magnets!"
We live in an information world. Information is coming at us 24/7 from every direction.
More information is not what we crave.
What we crave is connection.
It’s also difficult online to discern who can walk their talk. It’s hard to know who to trust when you are looking to invest in getting help.
Hosting your own online challenge is an opportunity to gather your audience in your “private event”…
... bringing together a group of people who express an interest in getting the result you will help them achieve
... to showcase your knowledge – prove you can be trusted to deliver.
...to become omnipresent - in and outside of Facebook - create a (mile) deep connection … REALLY get to know them, and they you.
... to help them personally to experience a “mini-transformation” in their life or business - to move them
... then for those who are ready, inviting them to work with you as a paying client.
When they have shared an experience with you, they feel connected with you. They will care more about what you have to say than they do about people they only know in passing.
Of course, there will be people participating in your online challenge who won’t be ready to work with you yet.
But, when they are ready to invest, or they hear of someone who needs help with what you offer, you’ll be much more memorable to them than someone with whom they haven’t got that deep connection with.
Hosting your own, free online challenge is like hosting the biggest, most transformational 'event' you can imagine, filled with ONLY your ideal clients...
BUT, before you can start delivering an online challenge, you need an audience of your ideal clients who are giving you their attention...
When you come to promote your online challenge, you'll want an engaged audience, hungry to hear from you.
That's where your viral lead magnet comes in.
A lead magnet is something quick to consume, quick to implement for a rapid result, of huge value to your dream clients... that you offer free of charge, in exchange for their name and email address.
A VIRAL lead magnet is one that the MAJORITY of your IDEAL CLIENTS (85%+ in some cases!) are EAGER to get their hands on - and then they tell all their friends to grab it too!
Next... you've built your audience, so creating mile-deep connection and a free challenge seems like a logical next step.
But, delivering a free online challenge that CONVERTS is not as simple as it looks.
There are a few common pitfalls I see in many online challenges...
Too service heavy: The challenge host gives, gives, and gives some more, but asking for the sale is an afterthought - a bare whisper.
Duration: there is an optimum duration that your challenge should be delivered over to give you the best chances to increase your conversions - most are too long or too short.
Poor flow: between the free content you've just delivered and your offer is a huge expanse of ocean.
Left to their own devices, most of your challenge participants won't swim across that ocean. Often, challenge hosts don't provide what they need to help them across either.
Consequently that ocean is filled with lost sales opportunities!
I LOVE hosting free online challenges, but over the years I have made all of these mistakes myself!
After another frustrating end to a fantastic challenge that brought me very little in sales, I went back to the drawing board, invested in learning, and found what works.
The result of that research was my Mile-Deep Marketing Method™.
And over the past year, I have been helping 5 to 7-figure experts to apply my Mile-Deep Marketing Method to hosting their own free challenges.
Jess, who made £1,300 in sales from a new audience of 250 people - the first time she made online income!
Suzanne, who sold 4216 digital products in 90 days (and added 36000 new subscribers to her email list!)
And Nick, who has made £30,000+ in 30 days, and added 800 new subscribers to his list - so far!
It's been tested, refined, and tweaked to within an inch of its life as a result of this deep-dive.
And now it's ready to share with you!
Introducing My BRAND-NEW,
"Mile-Deep Marketing Method"
INSTANT ACCESS TO ALL 4 MODULES
Access to support and the program content is ongoing.
Join me and your fellow coaches, trainers, therapists, speakers, and services-based business owners inside my BRAND-NEW, “Mile-Deep Marketing Method” program...
... where you’ll receive my personal help to host YOUR high conversion, free online challenge, including:
CREATE AND PUBLISH YOUR 'VIRAL' LEAD MAGNET
I'm going to be sharing my "Viral Lead Magnet Method" with you - the process I use to create free incentives that convert like gangbusters!
And when you put this together with the first bonus, you will be filling your email list wiith dream clients, in no time at all!
PLANNING YOUR CHALLENGE
[*] The THREE different objectives for hosting your online challenge so you can ensure you will achieve your desired result.
[*] Mapping your customer journey and how your online challenge will gently guide your prospective clients 'up the staircase' towards your paid programs or services.
[*] Getting clarity on the mini-result or transformation that your challenge will deliver, and what you'll cover to leave your participants both sated and hungry for more.
FILLING YOUR CHALLENGE
[*] Crafting the promo copy to attract your audience to participate in your challenge and share with their friends
[*] The 3 separate audiences to build as you fill your challenge, that will increase your group engagement, and increase your long-term visibility and income
DELIVERING YOUR CHALLENGE
[*] Creating and publishing your daily challenge content, including the free software I use to record and host face to camera or screen share videos and host them online for easy access
[*] The simple system I use to make it super easy for participants to access the daily challenges. This is important because if they struggle, they 'check out' of your challenge emotionally - and you've lost them forever
[*] The powerful 'extra step' that can increase the number of participants by 25%+ AFTER the live challenge has ended - often these 'late entrants' are your highest converting segment of participants so missing this step can hurt your short-term results
[*] WOWing as the 'host with the most' during the challenge, as you support and celebrate your participants, creating connection, and elegantly seeding the next step
CONVERTING YOUR CHALLENGE INTO PAYING CLIENTS AND RAVING FANS
[*] The 'bridge' process to invite your challenge participants to continue working with you inside your paid program or service
[*] My enquiry tracking process and following up without being pushy
[*] Turning your your online challenge into an evergreen lead generation and sales conversion funnel for your business, or a PAID online course.
Inside my Mile-Deep Marketing Method program, you will get step by step training and my personal help to:
Grow your audience when you host a free online challenge that your audience are eager to particpate in
Create a free challenge that gives your ideal clients a result, or relief from 'their pain', and serves AND sells to ensure you ALL get your needs met! (Most online challenges separate the serving and selling, which results in low conversions, the expert feeling unrewarded, and the participants feeling 'cast adrift'!)
Start a new Facebook group with a BOOM, or WAKE-UP an existing 'ghost town' group, rapidly creating connection and building a (mile) deeper relationship with your participants.
Enjoy increased sales conversions when you elegantly invite participants to work with you at the end of the challenge, so you can support them at a deeper level - in the short AND long-term.
By the way, you'll have forever access to the program content , so you can rewatch any or all of the sessions at any time in the future.
PLUS, I am going to gift you 3 additional bonuses...
BONUS #1: DONE FOR YOU LEAD PAGE:
If the thought of building squeeze pages, creating opt-in forms, and connecting everything up to your CRM brings you out in a cold sweat, then I've got you covered.
When you join the Mile-Deep Marketing Method we are going to take care of it FOR YOU!
We'll build your squeeze page - the page you'll send your audience to fill out your opt-in form to register for your online challenge and/or receive your lead magnet - using a layout that has been proven to convert at 60%+.
We'll connect your squeeze page to your CRM - so once they enter their details into your form, your email service will automatically email them the PDF and/or your challenge access info.
We'll redirect the opt-in form to a thank you page - so once they submit the form they are automatically taken to a separate page so you can track your conversions in Facebook.
We'll add your Facebook pixel code - so Facebook can 'communicate' with your squeeze page and thank you page - so you can show ads to people who visited the squeeze page or thank you page, or both!
BONUS #2 ACCESS TO MY FACEBOOK ADVERTISING FOR BEGINNERS PROGRAM
Facebook advertising is ideal for extending your reach to people who don’t yet know who you are.
Whilst you do NOT have to pay for Facebook ads to promote, deliver, and convert your online challenge, knowing how to use Facebook advertising effectively to expand your visibility, generate leads and nurture the relationship you have with your tribe, you will massively increase your reach and impact, as well as grow your list of challenge participants and help you attract more paying clients.
But paying for Facebook advertising with no real strategy or understanding of the ads platform, is the fastest route to wasted cash.
This program also comes bundled with my Facebook Audiences for Beginners program so you'll be able to make full use of your Facebook pixel and all the other audiences that Facebook enables you to track. (Audience tracking is the REAL power behind successful Faceook ads!0
So, I’m including this program as a bonus so step by step you can run profitable, effective, Facebook ads if and when you choose.
BONUS #3 ONGOING ACCESS TO SUPPORT IN A PRIVATE FACEBOOK GROUP
I want you to make a success of this, and that means giving you the opportunity to ask questions as you are implementing each step.
So, when you join the Mile-Deep Marketing Method program, you will get access to a private Facebook group where you can ask me questions and be supported in your journey.
Veronica’s Mile-Deep Marketing Methods helped me to create a brand new online challenge.
I have run free challenges before but they always felt icky to me and a waste of time because I didn't have the flow in place to lead my audience onwards to buying from me.
The Challenge I ran with Veronica's help was totally different.
Over 200 people signed up and 90 of them actively participated in the challenge… leading to 5 applications to work with me in my $5,000 program at the end of the challenge!
What's even better is that I had so much fun running the challenge, and my participants really enjoyed it too.
I just loved the whole process and I’m excited now to run it again!
I'm guessing you are here because you want to start a new group, reignite the energy in an existing group, or attract more paying clients online from hosting free online challenges?
The Mile-Deep Marketing Method program is the lowest cost option to get my help with creating a challenge that YOUR audience will love, so you can stand out from the crowd online and attract your dream paying clients.
By now, your gut will be telling you if this is for you or not...
So, it's time to make a decision!
I have hosted several free online challenges previously, but I learned so much from Veronica.
My registration numbers QUADRUPLED!
Buyers of my subscription program increased, even though the price was higher than I had previously charged...
... so just in this first month I have generated a 150% ROI from my investment in the program!
And, overall, Veronica has taught me a great process that I can use over and over again, and build on to grow my business online.
Join the "Mile-Deep Marketing Method" Online Program Now...
4 MODULES - START TODAY!
(Instalments also available. Click the button for details.)
(ACCESS TO SUPPORT AND THE PROGRAM CONTENT IS ONGOING)
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Click the button below to send me an email, no obligation.