Where BNI leads – others follow!
This morning I was fortunate enough to be invited to take part in a landmark Twitter event with BNI Croydon (@BNICroydon). After heavy snow today, members of the Croydon BNI Chapter were unable to attend their weekly Wednesday morning meeting and decided to hold a...
Check in and shop
The act of 'checking in' at places is fast becoming very popular with consumers. Using FourSquare or Facebook Places allows visitors to share their current location with friends on Twitter and Facebook at the press of a button. If you're a Retailer these location...
My first printed article!
I wanted to share this news with you as I'm really thrilled! I've just received a scan of an article I wrote on the subject of Robins which has been printed in a local magazine. It's a West Sussex based publication and is delivered to around 20k households in...
Twibbons – Fundraising is far more than a pretty picture
Every year in November we see some high profile fundraising campaigns. Last week was Rememberance Sunday which is symbolised by the red poppies. Last night saw Children in Need with the very cute Pudsey Bear and of course Movember where the men grow a moustache with...
Social Media marketing set to take off for travel industry in 2011
A recent survey by digital content specialists Frommers in association with Trooz has shown that the travel sector is set to embrace social media in a big way in 2011. Two thirds of the businesses surveyed said they expected to increase their budgets for marketing via...
Why is Social Media the best Christmas present for retailers?
Our attention is now beginning to turn to Christmas and the vast amounts of shopping which we will all need to do. If you are a retailer who markets to the public, you will have been planning your marketing strategy for months now (I hope!) Print media needs to be...
Twitter: The caring social network
We talk a lot about the importance of engaging with others on social networks. I want to tell you a story about the positive effects that Twitter engagement can heve on fellow users, and by default your customers. On Saturday my mother had a fall and was rushed to...
Ring the Police! They’re using social media!
Events which have happened today demonstrate just how powerful Twitter is as a platform for reaching a large audience quickly. Right now, Greater Manchester Police are tweeting basic details of every single call they recieve for 24 hours, both non urgent and 999. Very...
21st Century word of mouth
For sixty years after the Second World War if you were a local business there were only really three things you had to do to market yourself effectively. Life was very straightforward. You took the biggest ad you could afford in Yellow Pages, relied a lot on word of...
Connect on Social Media