[Episode 4] It’s Not About You!

[Episode 4] It’s Not About You!

How you communicate your service and product offerings will make a massive difference to whether your prospective customers see the value in buying them. Yet, what you might think is the most important aspect of your offer is the one they value the least. In this...
[Episode 3] You Can Get Leads Without Selling

[Episode 3] You Can Get Leads Without Selling

Good news: there is a specific area inside Facebook that, once you’ve optimised it properly, will do a good job of selling you without you having to talk about yourself at all. If you’re not comfortable with ‘bigging yourself up’ on Facebook, listen to this episode to...
Why do you need so much money?

Why do you need so much money?

I was asked an EXCELLENT question today. “I’ve seen you say you want to double your turnover to $500k/year. Why do you need so much money?” I’m going to gloss over the word ‘need’, except to say, I teach my Mastermind clients NEVER to use the word ‘need’ to relate to...