The messages you communicate in your marketing are 22 times* more likely to be consumed and remembered when told as a story.
Most of us can relay a story easily enough in a chat with our mates, but the way you would tell the story to them is not the same way you’d write it as a story that you want to bring you leads.
When I told a friend how our Chihuahua Teddy had a 5-minute standoff with a respectful guide dog in training out on her walk when neither of them would make the first move to pass each other, the memorable part we chatted about afterwards was the story.
That’s no use if I want it to be a powerful marketing story.
For the story to convert readers into leads, the memorable part should be the marketing message.
And, having digested the marketing message, they should feel motivated to take the action in the CTA.
This is the reason so many business owners fail to get the response they hope for when they create story-based marketing content.
They’re left confused when all anyone wants to talk about in the comments is the story.
And frustrated because the marketing content they poured energy into writing didn’t bring the leads and sales they wanted either.
That’s why, when you join The Copywriting Academy, you’ll get my simple-to-follow, 5-step framework for writing leads and sales generating posts that keep your audience engrossed.
Want to write stories you can count on to do the job of engaging your audience and generating leads and sales, you can get INSTANT access to The Copywriting Academy HERE.
*Source: https://womensleadership.stanford.edu/stories
Veronica Pullen
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