A recent Facebook algorithm update has changed the way it publishes your organic posts into your friends’ and followers’ newsfeeds.
Previously, when you hit publish on a new post (on your personal profile or your business page), your post would appear in the newsfeed of those eligible to see it, INSTANTLY.
You’d see a spike in interaction for the first hour, then it would gradually start to decline.
Not any more!
A few weeks back, I noticed that posts now seem to have a longer ‘life‘, and interactions were still flowing consistently after a few days.
I thought it was maybe just me at first, but other experts then started reporting the same thing.
You might also have noticed that you’re seeing posts for the first time that were published a few days ago? That’s why.
Since this latest Facebook algorithm update, your organic posts are being ‘drip-fed‘ into newsfeeds… OVER A FEW DAYS.
That means posts you publish today might not appear into some newsfeeds until 3 or 4 days from now.
The result = you can no longer rely on organic Facebook posts for urgency messages!
For example, posting about a 24-hour flash sale you’re holding today is useless if it isn’t going to appear in newsfeeds until 2 or 3 days after your sale is over.
Word is, this algorithm change is due to the ever-increasing demand for space in the newsfeed.
By staggering the publishing of organic posts over a few days, they can fit more paid ads and organic posts in.
My guess is that this is also the start of a shift towards marketers making better use of Messenger marketing.
If you think about it, 100% of Messenger messages you send are delivered instantly, unlike the 2% or whatever percentage it is now of your page followers who will see your organic posts over the next few days.
75%+ of your Messenger messages will be opened and read, so you know that your marketing will be seen by your most engaged audience.
And because the people who are most likely to subscribe to your Messenger marketing are your CAPTIVATED and COMMITTED audiences, you’ll be able to get the details of your 24-hour flash sale in front of the 60% of your audience who are more likely to be interested, anyway.
Remember, Messenger marketing isn’t about sending unsolicited marketing messages to your Facebook friends.
Your Messenger Bot works in the same way as your email opt-in.
However, instead of inviting them to give you permission to send marketing emails, your Messenger Bot invites subscribers to grant you permission to send your marketing messages to their personal Messenger inbox – where they are highly likely to open and read your messages.
Now is the time for you to start getting serious about adding a Messenger Bot to your online marketing strategy.