[Updated February 2018]
Creating a squeeze page was the first big technical challenge I faced in my online business when I launched my first lead magnet. And it seems that still it’s the tech challenge that gets online marketers stressed and overwhelmed today.
Now 3 years ago when I was creating my first squeeze page, the only option I had available to me was to build it from scratch using a basic OptimizePress1 template.
But today, there are several awesome squeeze page templates out there, and in this blog I want to talk about 2 of these that I’ve used to create squeeze pages and sales pages for myself and my clients this year.
Incidentally, a squeeze page is a single page that offers your visitors 2 options; either they complete the opt in form enabling you to capture their name and email address, or they close the page.
The page content concentrates on encouraging the visitor to download your lead magnet by entering their details into your form (known as squeezing their data – hence the term “squeeze page”)
A sales page has a similar format, also with only 2 options, but this time, instead of completing a form, the call to action is for them to buy now – or close the page.
So, let’s look at the 2 squeeze page templates software at the top of my list.
There are around 30 templates inside LeadPages, and they add new ones almost on a weekly basis. LeadPages don’t just have templates for squeeze and sales pages, but also webinar registration pages, video and podcast episode pages, thank you pages and upsell pages too.
LeadPages are relatively easy to edit; you just click in the section that you want to edit, make the changes, and save. You can change the colour scheme to match your branding, edit fonts from one of the half dozen available, and paste in YouTube links to embed videos.
The upside: is that you can edit pretty easily. And the templates have been created using layouts that they have proved by some of the biggest internet marketers in testing to convert well.
The downside: Whenever I log into Lead Pages, my blood pressure rises. It’s not intuitive for a newbie to pick up, and when my clients are using Lead Pages, they often require a lot of help at every step. If you’re a tech whizz, you’ll probably be fine with it. But if you, like me, prefer software that makes it easy for you to understand without wading through training videos, I would look elsewhere.
I found the long sales letter template wasn’t long enough for my long form sales letters, and the layout didn’t suit my needs either. They now have a drag and drop editor, so templates can be adapted, but it’s not totally flexible, and when I can see how I want the page to look in my head, not being able to create that page due to limitations in the software drives me nuts.
Integration: You can integrate most of the well-known email service providers.
Publishing Your Page:
When you publish your page, you can choose to host on Lead Pages’ own server, your own WordPress website using the free Lead Pages plugin, at the press of a button.
Summary: It’s easy to use, and a great platform if you like all the other bells and whistles that come too. But, if you’re brand new to page building software, you may need to spend time watching the training videos. And, if you’re like me, as time goes on, you may find the templates limiting
Get it: http://leadpages.net
My rating: 7/10
Costs: £12 p/m for up to 3 pages (exclusive plan only available via my link below), £29 p/m for up to 100 pages – £49 p/m for up to 250 pages PLUS there’s a free trial
Squeeze Page Toolkit launched in 2013, and was created by a fellow UK marketer, who I met when we were both members of the Entrepreneurs Circle, Dan Harrison.
When Dan first launched Squeeze Page Toolkit, I confess I didn’t take too much notice of it as I’d not long invested in Lead Pages.
But then I started to see that a few of my online marketer friends were promoting it, and heard that they were so impressed that they were now using the Squeeze Page Toolkit in their business, and to build squeeze pages for their clients.
That information, coupled with my growing frustration at the rigidity of Lead Pages encouraged me to take a closer look.
And I was amazed.
Squeeze Page Toolkit is fully customisable; offering a drag and drop designer so you have full control over the layout of your squeeze page, and the widgets it includes.
Originally, the widget that got me most excited was the “2 column splitter” – which as the name suggests, allows you to create a 2 column section within the page. I know it’s sad to get excited by something so trivial, but I love the look of pages with small 2 column sections, and I don’t think I’ve ever seen the ability to split columns in any other software I’ve used – so it was a WOW for me.
Since then, Dan has added a THREE-column splitter! Wow again!
But, fast forward to 2018, and there’s a fabulous native feature that I use a lot – the “Evergreen Timer”. This timer is proper sexy tech!
Countdown timers are not unusual to page building software, but in all other software, the timers have been of the typical ‘Countdown’ type – where the timer counts down to a fixed date and time, and everyone sees the same timer.
An “Evergreen Timer” counts down to a specific time-frame, but bespoke to each visitor. So, e.g. a 4-day evergeeen timer starts counting when the page is visited the first time. So, if you visit the page today, your 4 days ends in 4 days from now. If you visit tomorrow, your 4 days ends 4 days from tomorrow, or 5 days from now. Make sense?
Useful for when you want to add scarcity to your pages, but based on a previous action. WOWOW! <3
Like LeadPages you can edit the colour scheme and fonts from a small selection, and you can add SEO tracking code to enable you to measure the results.
You can also use custom domains in the two higher-priced plans. Say for example you own a domain name but it doesn’t have a website attached to it, it’s just parked. You can import it into Squeeze Page Toolkit and use that domain for your pages.
You can use the Squeeze Page Toolkit to create sales pages too by simply deleting the opt in form widget, and replacing it with a button widget and linking the button to your shopping cart, PayPal order form, or wherever you send people to purchase.
Integration: Dan has worked really hard to offer API integration to as many email providers/CRM systems as possible, and the ability to simply integrate most of the popular options already exists.
The upside: is the simplicity of the software, and ability to drag and drop widgets wherever you want them into your page – so you can easily build your long form sales letter as long as you’d like it, and to be able to split your page into 3 columns is pretty hot.
The evergreen timer comes into play for sales pages too.
Say you want to offer a half-price discount to your lead magnet downloaders, if they buy within 7 days of downloading your lead magnet.
- Create the first page, where they can buy for the full price.
- Then, clone this page (1 click inside Squeeze Page Toolkit), and edit the pricing so they can buy at half price. On this page, add your 7-day evergreen timer. In the timer settings, click on the “when timer ends” option and select to automatically redirect to the full price page.
- Finally, in your squeeze page, set the thank you page to the half-price page.
- Now, when they fill out your squeeze page form, they’ll automatically redirect to the thank you page/half-price offer page which will start the countdown timer. At the end of the 7 days, when the timer hits zero, if they try to revisit the thank you page, they’ll automatically be redirected to the full-priced page.
The downside: I freaking love this software, and in 2018, I still use it to create every one of my squeeze and sales pages. So, if you’re one of my clients and using Toolkit, I can support any queries you have. If I had to find a downside for this blog post, it would be that I can’t think of any negative to tell you if you’re in the UK. Outside of the UK, the exchange rate might not work for you with the UK pricing.
Publishing Your Page
You’re given a direct link made up of [your username].customersontap/[page name] where you can direct your traffic
If your website is hosted on WordPress I recommend you install the free plugin to publish your pages under your own website domain.
Basically you can have completely independent squeeze pages. Lead Pages doesn’t do that.
Summary: It’s simple to use, and fully customisable – what’s not to like? With the free trial on offer, and the low-cost 3 page plan available via my link below, I highly recommend you head over to the Squeeze Page Toolkit to see for yourself and create your squeeze page.
Rating: 10/10 it’s hard to find anything to fault the Squeeze Page Toolkit.
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