These are a few of the comments I’ve heard from my private Facebook advertising clients when we’ve been discussing their strategy for converting their targeted audience into paying clients from Facebook ads:
“My audience won’t download an eBook…”
“My audience don’t like webinars…”
“My audience won’t accept me sending daily emails…”
“My audience prefer a specific style of post or image…”
But, here’s the thing. In EVERY case, these were untested ASSUMPTIONS!
And we all know what assuming does, eh?!
Targeted audience? WHICH audience?