Over the years, you will have amassed hundreds or thousands of likes on your Facebook business page.
Whilst you’d be forgiven for thinking that the people who have liked your page are interested in you or your business, you’d also be very wrong!
Let’s be honest here for a moment. How many Facebook pages have you liked over the years that you’ve taken very little notice of since?!
If you’ve ever participated in a like ladder, or posted asking for page likes in exchange for you liking their page, then the percentage of your page fans who have any interest in you is probably even lower than my best conservative guess.