So, you’ve met, or been found by, someone new… online or offline… and they’re not ready to buy yet.
What happens next?
Perhaps they’ll visit your website to read a blog post?
They might follow your social updates? They could take your business card?
Perhaps they’ll visit your website to read a blog post.
99% of the people who come across you are not going to be ready to buy yet.
So, then what?
Well, they might see you again online or at the next event you attend, but you can’t rely on either.