Would your business benefit from a consistent stream of warm leads and paying customers?
Do you have a message to share that you’re totally passionate about… but you’re frustrated that you don’t have a large audience who care enough to want to listen?
Are you a Solopreneur working long hours… and stuck in the time trap of only being paid for the time you work?
Is your ultimate goal to be recognised as the expert in your field… the go-to person that your prospects think of when they need what you offer?
Have you already built a considerable profile as a Business Celebrity but want to sell more information products and fill bigger rooms?
What Nick James, one of the UK’s leading Copywriters has to say about Veronica Pullen?
My name is Veronica Pullen and I am the Social Marketing Queen and creator of the Social Marketing Profits Blueprint™… I work with business experts like you – you want to be heard by a bigger online audience, struggle to fill your coaching/mentoring programs, or sell your information products… and I help you to grow strong relationships with the right people and build emotional connections which lead to a solid increase in warm leads and sales.
If you are currently still trading your time for (very little) money, and want to design and build your own information expert business that you can promote on social media, and that provides you with a leverage income, I can also help you to create a highly profitable, six figure business model that gifts you an increased passive and recurring income, while serving your ideal lifestyle.
How to use social media to position yourself as an expert in a Category of one, find and engage with your ideal prospects… and convert them into warm leads, committed customers and paying clients!
Introducing My 8 Step Social Marketing Profits Blueprint™
Step #1 Attract: Find, and be found by, your ideal clients.
Are you attracting the right people to like and follow you? When your ideal clients view your profiles, can they easily identify themselves as your prospect, or is your online presence repelling the very people you want to serve? What are you doing to get in front of new, ideal clients every day?
Step #2 Connect: Initiate conversations and begin to build an emotional connection.
Let your followers know that you care by having conversations and showing an interest in them. Building emotional connections is essential if you want them to give a fig about you and what you’ve got to say and offer.
Step #3 Capture: Invite your followers to opt in for your lead magnet so you can capture email addresses
Now you’ve attracted a new like/follow, and begun to build an emotional connection, offer a compelling Lead Magnet in exchange for their email address to start building your list of warm leads. If you’re not capturing email addresses at step 3, frankly you should not invest time in social marketing when your future income is so vulnerable – remember Bebo and Friends Reunited?! All of the social media sites you are currently using to market your business will disappear one day too, and when that happens we will all have to start again elsewhere.
Not only that but very few (read zero) people will be ready to buy the first time they come across you. So without a lead magnet, you’re losing the ability to stay in touch with your connections, and nurture your relationship to remind them of your existence. (see step 4)
At this stage, adding a Trip Wire to your conversion funnel will provide the opportunity to sort out the ‘freebie hunting opt-ins’ from the ‘committed prospects’. Someone who has made a small investment in you is much more likely to invest in you again. Plus, of course the other benefit is that it provides a nice little passive income for you too – perhaps your first introduction to leverage that will inspire you to create more and more!
Step #4 Nurture: Send regular value/promo emails to nurture relationships until they’re ready to buy
Similar to step #2, now you’ve captured their email address, continue building your relationship on social media, but you should also be sending regular emails too… at least weekly! It’s your job to remind your prospects to buy from you, it’s not their job to remember! It’s also your job to add enormous value to your community, so they feel you care more about them than their credit card.
When they are ready to buy or hear of someone who is, they’ll remember you.
Step #5 Verify: Position yourself in a Category of One, and verify your expertise by creating valuable content
At step 5, your new connection has began to know and like you, but now you need to verify that you’re the expert that can solve ‘their pain’, show them why they should be investing in working with you, and how you can serve them. Largely this is a combination of you sharing your knowledge via the content you create, and promoting your offers. Don’t shy away from asking for the sale (unless you don’t want any sales that is?!)
Step 6 Satisfy: Prove that you can be trusted to deliver the results you promise
Your new connection now knows and likes you, and can see that you’re the person they must work with if they want to get the results you promise. But how do they know you will actually deliver on your promises? Testimonials, positive feedback, and reviews are the answer… social proof!
Robert Cialdini said “in times of uncertainty, we look around us to see what our peers are doing” – share the testimonials, reviews, and positive feedback with your followers so they can see what their peers are saying!
Step #7 Consult: They’re ready to invest in your low to mid ticket product, or apply for your high ticket program
Your connection is now ready to invest something in you… maybe a small financial investment in your book or low-mid ticket product or program, or an investment of time – showing up for your webinar, speaking to you on the phone to discuss working with you, or applying for your big ticket program. You’re almost there!
Step #8 Convert: You’ve gained a new high ticket private client
Woohoo! You’ve done it! You’ve gained a new private client, or big ticket program member. Don’t forget to capture their testimonials!
“Veronica recently gave me a Facebook strategy to promote a webinar I was hosting one hour later. Implementing her recommendation resulted in 50 extra registrations within 45 minutes!” Nick James – Business Mentor
But listen, there’s something you should know. While it is entirely possible to take a new connection from steps 1 to 8 in a matter of hours, it’s not the norm. Social marketing is a long term relationship building vehicle that WILL deliver you a consistent stream of warm leads and sales – but over time, not instantly.
Learn how to apply the 8 steps of my Social Marketing Profits Blueprint™ and start building the foundations for generating a consistent stream of warm leads and paying customers from YOUR social marketing campaigns, then head over HERE to check out my Social Profits Bootcamp Training and Mentoring Program
I’ve been networking and building profitable relationships on social media for over 18 years… and have a deep understanding of how people communicate online… my unique insights are your gateway to bigger profits!
As a result of relationships built on social media in the last few years, I have been…
- Crowned the APCTC Small Business Coach of the Year (with a MARGIN of 170 votes!)
- Able to “rescue” my husband from a job he hated, to join me full time in the business… and together we realised a 20+ year dream to move to the ‘royal island’ (80 miles from where we were living), with ZERO loss of existing business – because our community know us online, our physical location is irrelevant.
- Featured on ITV1 Daybreak Show and generated front page newspaper coverage
- Become a sought after Joint Venture partner nationally
- Invited regularly to speak from stage at events nationwide
- Given a monthly social media column in Surrey Mirror newspaper
- Consistently growing my business with 89% of my own globally based clients coming via my social network
- Working with some of the BIG names in the Expert industry… including Fiona Harrold, Bob Burg (Author of Go-Givers), Dr Joanna Martin, Nick James, Lucy Whittington, Nicola Cairncross, Kimberley Davis (BBC Apprentice)… AND MANY MORE (I was hired entirely on the strength of our online relationship. Very few of our clients have met me in person!)
- Chosen by Nigel Botterill as his UK Entrepreneur of the Month (and won the local award twice, as well as winning the “Get Stuff Done” award, and reached the finals in “Best Marketing Campaign of the Year” category of the National Entrepreneur awards too!)
- Hand-picked by Theo Paphitis as one of his favourite small businesses (the first social media business to be chosen!)
How can we work together?
Step #1: If you haven’t already, I recommend you download one of my FREE eBooks “How to Position Yourself as an Expert in a Category of One” or “8 Simple Steps to Profitable Social Marketing”
Step #2: Check out my Products page as I have several virtual programs that will teach you how to build relationships using social media and make more sales. Some of the programs include group or 1:1 mentoring from me so we can work together to help you see results even quicker
Step #3: If you’re not sure which program is right for you, send the team a message via the contact page, and book your free consultation call with Bill, the ‘Master of the Royal Household‘ to discuss your best options