It’s the dream of many content creators to have an awesome piece of content go viral. The audience, your readers, prospects and dream clients are often neglected in the process to creating viral content. What if there was a way to have viral content that engaged your readers as well as attracted in more traffic and increased brand recognition?
Are you a coach struggling to sell individual coaching sessions at £40-£50 an hour?
Selling hourly sessions or a package of x number of hours is the most popular model that coaches use to get started.
There comes a time though, when you realise that there are only so many hours you can sell, and that if you want to increase your income you either have to charge more for each hour, or you have to compromise on time for you and your family, and work even more hours that you do now.
This is a really insightful blog post from my friend Sarupa, on how we decide who to work with.
She asked a few of us to share our #1 requirement when it comes to deciding which coach to hire, and NOT ONE of us said “testimonials”!
The things you think matter, like working hard behind the scenes, only matter to you.
What is VITAL is that you SHOW UP online, so your ideal clients can get to know the REAL you. If you’re working hard behind the scenes, amassing lots of testimonials, but your ideal clients can’t see you online, or get to know who you are and what you stand for, you will lose out to the people who are visible.
As a business owner, it can feel like there’s a never-ending stream of ‘essential’ business purchase decisions to make – things that you believe you should spend out on if you’re going to make a success of your business.
This is especially so during the first couple of years, which in my case was when I had zero disposable cash. I had to borrow from my husband every time I needed to buy anything for the business, so I felt I should be more sure than not that I was investing wisely before I asked for (yet another) loan from him.
Just under six months ago Dominic Hodgson was frantically busy but feeling stuck. He had lots of ideas for what he could do to change his life, but no plan for how to implement the ideas.
He knew he wanted to break out from being a local business owner working with his clients in person, but he didn’t see how he could leverage his knowledge and move from a situation where he was always exchanging time for money.
He wanted a leveraged expert business but had no email list.
He had no idea how (or even, if) he could achieve his goal.
As I write this, across the UK, people are debating the rights and wrongs of Charlotte Proudman, the City Lawyer who called out Alexander Carter-Silk, a Senior Partner from another firm, for sending her a message on LinkedIn passing comment on her “striking profile photo”.
Now, this post isn’t about Charlotte and Robert’s predicament.
It’s only 3pm and I’m sick of hearing about that already.
I’m sure you are too.
Stay with me.
What inspired this post is a debate that I’ve been partaking in, inside a closed Facebook group that I am a member of.
Recently it seems everyone is talking about Periscope, with lots joining up to see what it’s all about.
But while there’s lots of intrigue, there’s also loads of people perplexed about the benefits of Periscope, and what value it will add to their marketing.
Periscope is described as being “a live streaming app that lets you see the world through someone else’s eyes”.
Broadcasts are live, raw, and because you can’t show up as anything other than authentic, it will let your audience get to know the real you, and give you the opportunity to get to know the real lives of others too – a two-way social media reality show so to speak.
When you find something you really like; whether it’s a product or service, it’s great to be able to share the love with your friends and community, so they can benefit.
You’d recommend it for free, but it’s a nice reward when you can make extra income too.
And how about when you buy something online that you were going to buy anyway, buy you get paid a cash bonus? Sound good?
I’m not talking about the long winded stuff like collecting 1p for every carrier bag you can take to the supermarket. Nor the type of “get rich quick ideas” that have left a trail of broken hearts and promises.
Having seen all of the buzz around the new social media scheduling tool, Meet Edgar recently, I was pretty keen to get inside it myself to have a play, and see if it was actually as amazing as they say.
Before I reveal my thoughts, let me say that I’ve been a Hootsuite user for several years, and when we’ve managed social media accounts for clients, we’ve always used Hootsuite Pro for them too. It’s fair to say that I’m a fan.
Over the bank holiday weekend, we really enjoyed spending time with Jamie, my brother in law who has been visiting us – showing him some of our beautiful island. Lord Sugar was here (on the island, not at our house!) on Saturday too having flown over to Bembridge on his plane.
All the best people are coming over to the royal island it seems 🙂