It’s the dream of many content creators to have an awesome piece of content go viral. The audience, your readers, prospects and dream clients are often neglected in the process to creating viral content. What if there was a way to have viral content that engaged your readers as well as attracted in more traffic and increased brand recognition?
If you’re anything like me, there will often be times when you realise that you need to download one of your videos from Facebook or YouTube after it’s been posted online – either because you forgot to save the video before you posted it, or because you want the MP4 file to bring into your video editor to edit.
- Facebook livestreams delivered on your Facebook page that you want to upload to YouTube but the livestream didn’t save to your phone (either because the save failed or you forgot to save it).
There is a ‘general consensus’ is that you can only really say you’ve achieved success online when you’ve:
- -Built fully automated lead generation and sales conversion funnels
- -Systemised the day to day running of your business to remove yourself from the day to day client work
- -Turned your entire business into a series of passive, recurring income streams
But, what if you achieved that? Would you be truly happy? Would you feel a deep fulfillment at a soul level?
Is that what you REALLY want?
Have you just posted a new status update on your Facebook business page, and now you want to share it on your personal timeline so the business contacts you have added as friends can see it too?
(E.g. inviting people to book a free consultation with you)
Perhaps you’ve been asked to (or want to) share the post in a Facebook group you’re a member of?
(E.g. because it’s the one day of the week you’re allowed to promote your business in the group, and you know your ideal clients are also members of the group.)
Scrolling through my Linked in connections recently, I was really surprised at the lack of compelling Linked in headlines that I saw.
I’m referring to the short space of text that appears directly underneath your name on your profile, or next to your name in a list of connections…
When your prospective or current connections are checking you out on Linked in, your headline info is what they’ll use to decide if they are…
… intrigued enough to click through to view your profile
… interested enough to send you a connection request
If you have, or are considering embedding your live Twitter feed into your website home page, think again.
It could be doing more harm than good!
Before I reveal all the reasons why you should NOT embed your live Twitter feed, let me share the one exception to these rules:
Your Twitter feed ONLY tweets VITAL public information!
Take Red Funnel, one of the Isle of Wight ferry companies for example.
They tweet VALUABLE information on the status of their services, as well as important updates on island events.
I doubt there’s many coaches, trainers, mentors, consultants, therapists or experts like you who haven’t experienced the curse of the income roller coaster…
You have a BUMPER sales period and it’s great. Income flows in easily and it feels like there’ll always be a flood of enquiries coming through from people wanting to work with you.
You feel hopeful that your tide has turned – this is your new reality and your future looks bright.
Then, those enquiries dry up.
You’ve made no new income this week and slowly the panic starts to set in.
Every so often, a post in your Facebook newsfeed will catch your attention.
You’ll pause your mindless scrolling and take a moment to read or watch the content of the post.
You might click on the like button or leave a comment – or possibly share the post if you got value from it.
If there is a link to a blog or article in the post, maybe you’ll even click on the link.
Now and then you’ll take action – either filling out a form with your name and email or making a purchase on the website you’ve landed on.
Business sabotage in its purest form is having an idea, feeling the excitement, and then within seconds talking yourself out of it.
How often do you do that?
A voice in your head whispers to you that you could record a video, write a blog or email to share something you feel strongly about, launch a new service or program, host a webinar, run a free challenge or do something that would be fantastic for your business.
In that moment you are excited.
“YES! I CAN DO THIS!”
Then, another voice starts chattering in your ear…
This is a really insightful blog post from my friend Sarupa, on how we decide who to work with.
She asked a few of us to share our #1 requirement when it comes to deciding which coach to hire, and NOT ONE of us said “testimonials”!
The things you think matter, like working hard behind the scenes, only matter to you.
What is VITAL is that you SHOW UP online, so your ideal clients can get to know the REAL you. If you’re working hard behind the scenes, amassing lots of testimonials, but your ideal clients can’t see you online, or get to know who you are and what you stand for, you will lose out to the people who are visible.