So here we are in the final hours of 2010 with a new decade looming. It’s a time for reflection and resolutions for many of us. Christmas Eve saw me celebrating my 40th birthday so I’m beginning my life again now too apparently?! I must admit that I haven’t bothered making resolutions for the past few years as until this year I had allowed myself to drift somewhat. This time last year I was working Monday to Friday in a part time job I loved although I wasn’t keen on being an employee. Fast forward to now and a turn of events during the summer saw me pursuing my dream of working for myself and here I am now. I have a good feeling about 2011!
This morning I was fortunate enough to be invited to take part in a landmark Twitter event with BNI Croydon (@BNICroydon). After heavy snow today, members of the Croydon BNI Chapter were unable to attend their weekly Wednesday morning meeting and decided to hold a “Tweet Meet” instead.
The act of ‘checking in’ at places is fast becoming very popular with consumers. Using FourSquare or Facebook Places allows visitors to share their current location with friends on Twitter and Facebook at the press of a button.
If you’re a Retailer these location based services can be a great tool for your business. By encouraging your customers to check in when they visit your premises, you can reach a significantly increased audience who will discover who you are, where you are and what you can offer.
I wanted to share this news with you as I’m really thrilled!
I’ve just received a scan of an article I wrote on the subject of Robins which has been printed in a local magazine. It’s a West Sussex based publication and is delivered to around 20k households in Storrington, Petworth, Findon Valley, Ferring and Arundel. It’s great promotion for me too as it gets my work out there to so many people, along with my name and website details.
Although I have been published online many times and still enjoy seeing my work on the client’s website, it was extremely exciting seeing my work in print for the first time today.
Every year in November we see some high profile fundraising campaigns. Last week was Rememberance Sunday which is symbolised by the red poppies. Last night saw Children in Need with the very cute Pudsey Bear and of course Movember where the men grow a moustache with varying levels of success to raise money for the Prostate Cancer charity, All of these are extremely deserving of our money and they rely on the support of the public to survive.
A recent survey by digital content specialists Frommers in association with Trooz has shown that the travel sector is set to embrace social media in a big way in 2011. Two thirds of the businesses surveyed said they expected to increase their budgets for marketing via social media next year.
For all businesses within the travel industry, social media is a fantastic tool. Whether you run a small country hotel or international tour operation, there has never been a better way to engage with your customers, nor a better time to come on board. One of the most positive observations about social media is the ability to talk directly to your customer base. Providing you listen too, your sales will increase as a result.
Our attention is now beginning to turn to Christmas and the vast amounts of shopping which we will all need to do. If you are a retailer who markets to the public, you will have been planning your marketing strategy for months now (I hope!) Print media needs to be booked up well in advance and any business who is trying to source print media ads now will inevitably be too late!
We talk a lot about the importance of engaging with others on social networks. I want to tell you a story about the positive effects that Twitter engagement can heve on fellow users, and by default your customers.
On Saturday my mother had a fall and was rushed to hospital. I received a call from the Warden of her Sheltered Accomodation and understandably I was shocked and upset. I live approximately 40 miles away from my mum and on the journey down to the hospital, I tweeted what had happened. Once we arrived at the hospital, I continued to update my Twitter feed with progress reports when I could.
Events which have happened today demonstrate just how powerful Twitter is as a platform for reaching a large audience quickly.
Right now, Greater Manchester Police are tweeting basic details of every single call they recieve for 24 hours, both non urgent and 999. Very few people were aware of their intentions beforehand. When I first looked at Twitter this morning around 6am, 2,000 people were actively following the feed and Greater Manchester Police has received 500 calls.
For sixty years after the Second World War if you were a local business there were only really three things you had to do to market yourself effectively. Life was very straightforward. You took the biggest ad you could afford in Yellow Pages, relied a lot on word of mouth and, if you were very ambitious or a little bit flash(!), then you took an ad out in the local newspaper.
That was pretty much all you had to worry about as far as marketing was concerned.
Oh how times have changed.