Yesterday we spent the afternoon at Isle of Wight Zoo. There’s nothing too unusual about that – lots of families were enjoying spending time together on Easter Sunday, wandering around the zoo and meeting the ‘friendly’ inhabitants.
We weren’t there just to mooch around though. We’d bought an “Animal Experience” – namely the “Tiger Milk Feed” experience.
Through my work with small business owners, and from living on the Isle of Wight, I hear a lot of people talking about how their business is seasonal; that there are certain months of the year when they are busy and make lots of money, yet other months there is no business to be had.