Following on from my recent post about Facebook remarketing, in this post I’ll be explaining how to set up Twitter remarketing; using Twitter Ads and Twitter Cards to remarket to your website visitors.
#1 Twitter Tags
To remarket using Twitter, you have to connect your website with your Twitter ad. This ensures that the ad will be shown to the people who has visited your site. You first have to create a Twitter tag, and then install it on your website. Here are the steps:
Step#1 Click on settings at the top of your profile page and then click on Twitter Ads. This will take you to your Twitter campaign dashboard.